PRESS RELEASE: Casa Cortes announces it is adding five new mezcal expressions to its popular El Jolgorio Ancestral line.


Casa Cortes announces it is adding five new mezcal expressions to its popular El Jolgorio Ancestral line. 

Oaxaca City, Mexico - Casa Cortes proudly announces the addition of five new magueys to its popular El Jolgorio Ancestral lineup. The new expressions will be Sierrudo, Arroqueno, Tobasiche, Tobala, and Mexicano. All releases are made in the ancestral process, using only 100% pure agave. These new mezcals will come from Casa Cortes’ newest producer partners in Sola de Vega, Oaxaca. Each will be released immediately and available globally through Casa Cortes’ import partners.     

"We are overjoyed to expand our El Jolgorio Ancestral line, and offer these new ancestral mezcal expressions from our Master Mezcaleros in Sola de Vega.” said Casa Cortes Founder and CEO, Rolando Cortes. “Ancestral mezcal represents the purest and most traditional form of mezcal production. Sharing this important piece of our culture with the world was the goal when we released our first edition, I am happy we are able to continue that endevor.”

Sola de Vega is located in Oaxaca's lush Sierra Sur mountain range and has long been known for its traditional ancestral production process. Ancestral mezcal production is labor intensive and features no technology. It typically involves milling agave by hand using large wooden mallets, fermenting in wooden tinas or animal skins and distilling using clay pots. Because of the small size of the clay pots used in the distillation process, the yield per batch can be very small, making this type of mezcal inherently unique. 

“Ancestral mezcal production is beautiful to watch. In Sola de Vega they use wooden mallets for crushing the agave, and tiny clay pots during distillation. Everytime I see it I think of the stories I was told about Miguel Cortés and how this was how he made mezcal in the 1840s” said Casa Cortes Global Brand Ambassador, Monica Bautista Cortes.

Ancestral Mezcal is made using basic production techniques which are identified and regulated using the NORMA Oficial Mexicana. These official rules and regulations for mezcal separate mezcal into three distinct categories: Industrial, Artisanal, and Ancestral. The category designation is dependent on particular production methods, with Ancestral using the most basic methods.

Casa Cortes is 100% Oaxacan owned with a family history of producing mezcal since 1840. Its product range includes Agave de Cortes, El Jolgorio and Nuestra Soledad. Started in 2008 by Rolando Cortes, the goal of Casa Cortes has always been to preserve the traditions and culture of mezcal, while providing economic prosperity to the producers and communities it works in. Casa Cortes proudly adheres to a set of Core Values that inform its decisions. These core values have led it to be a leader in initiatives that improve the lives of the families it works with, such as equality and fairness in the workplace, fair pay and strict safety standards. Additionally, Casa Cortes focuses on projects that ensure the future of mezcal and its culture, such as sustainability and environmental awareness.

LINK TO PRESS RELEASE DOWNLOAD


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